Describe your projectRESULTS
Industry findings, not FifthCaliber client results. These are external population-level findings, not promises for your business. Outcomes vary.
Each card explains the finding and its study context. Years and methods matter: these are separate samples, not one trend, and they do not prove causation. Features such as reviews or faster replies do not guarantee increased traffic or sales.
01 / 2024
75%
Reviews remain a routine part of how people evaluate local businesses.
BrightLocal, Local Consumer Review Survey 2024. A representative panel of 1,141 US consumers.
02 / 2024
88%
A thoughtful response is part of the customer experience people can see.
BrightLocal, Local Consumer Review Survey 2024. A representative panel of 1,141 US consumers.
03 / 2024
81%
Your business information and reviews on Google deserve regular attention.
BrightLocal, Local Consumer Review Survey 2024. A representative panel of 1,141 US consumers. The full survey describes a six-year trend.
04 / 2025
4%
Only a small share of respondents said reviews play no part in their research.
BrightLocal, Local Consumer Review Survey 2025. A representative panel of 1,026 US adults.
05 / 2017
53%
A lightweight, responsive website helps people get to what they need.
Think with Google, The Need for Mobile Speed. This older study used aggregated, anonymized Google Analytics data from 3,700 mobile sites in March 2016. Treat the finding in that historical context, not as a current site benchmark.
06 / 2016
76%
Local search can be closely connected to an in-person visit.
Think with Google, How Mobile Search Connects Consumers to Stores. Google/Purchased Digital Diary, May 2016: 1,000 smartphone users and 634 local searchers. An older study, shown with its original context.
07 / 2016
28%
Clear local information helps customers decide on their next step.
Think with Google, How Mobile Search Connects Consumers to Stores. Google/Purchased Digital Diary, May 2016: 1,000 smartphone users and 634 local searchers. The study is from 2016.
08 / 2023
77%
A clear contact path and a sensible follow-up process help meet this expectation.
Salesforce, State of the Connected Customer, customer engagement research. Salesforce reported this finding in its 2023 customer engagement research.
09 / 2024
43%
The experience after the first contact matters as much as the first impression.
Salesforce, State of the AI Connected Customer. A Salesforce survey of 15,015 consumers across 15 countries, conducted July to August 2024. Finding shown at the consumer level.
10 / 2023
80%
Your website, communication and follow-up are all part of the service you provide.
Salesforce, customer engagement research. Published by Salesforce in its 2023 customer engagement research.
These studies help frame useful questions. Your website decisions belong to your customers, services and goals, not to a broad promise.
Check your current website